Goodies

Whole, or Fragmented?

Last week in my public speaking class, someone gave me a hard time after one of my talks, scolding me for saying to the group that I wanted to help them live their dreams. She thought that I was assuming that they were not, already, living their dreams.

So in my next talk, I addressed them as if they were already successful, and I gave them ideas for increased success.

It worked - they liked it.

I thought I'd try the same idea when I told everyone about my Meet Your Future: Immersion class tomorrow and Monday, just to see what happened.

It didn't work. How many people will tell you their ad campaign didn't work? Let me tell you, not many. But I will, because what I learned was important not just for me but for you, too.

Here's the thing. When my speaking group told me they felt insulted that I assumed they weren't already living their dreams, I thought, they're right. I can't assume anything but the best of them.

Because if I do, then I'm actually creating them to be less-than - less successful, less prosperous, less-whatever - than they are. I'm creating an I-am-less-than mindset in them. A less-than vacuum. Then, when they see my solution, they will be sucked into this vacuum, this less-than feeling, by wanting something to fill it up. They will be lured into my solution.

Is this honorable? Is this supportive? No. It doesn't honor or support the reader's mindset. It brings it down a notch - or more - until they want something they perhaps don't even need. Effectively lowering their mindset to an "I need" vibration.

Does it work for the majority of marketers to do this? You bet!
Do I want to continue to support this mindset? No.

Even though I probably didn't get my idea across in the Meet Your Future: Immersion class email to you, I still would prefer to speak to you - and my speaking group - in a way that you feel **already** supported, not less-than. The only way to do that is to assume that everyone is already where they want to be, already as successful as they can be in that moment, already having received everything possible for them at that moment they read or hear my ideas.

This is very definitely not how we are encouraged to think of ourselves, is it?

Competition or Cooperation?

I forgot to tell you something. It's so basic, so fundamental, that I forget to say anything about it when I write you about this and that.

It's this: it's my intent to be a source of strength and inspiration to you who are moving from the State of Survival to the World of Thriving.

Because without an underlying motivational urge, one that is larger than I am and that inspires and uplifts *me*, how can I hope to supply anyone else with anything that is much more than programs that are disguised give-me-money or a lot of hype?

At the last 2 IBI Forums, BJ Dohrmann, the founder, who is a business genius and whose predictions are highly respected by top biz and economic people, and are 97% spot-on, drilled it into us that the time we are experiencing right now is unique in the history of the world and in economics because of the upswings in technology, global communication, information and its wide dissemination, and the radical upturn in the learning curve.

He says that we are at the end of the last leg of a 15-year economic boom, and predicts that the economy will do a major down-turn starting in January.

Now hear me out before you turn me off and say, "don't tell me such negative stuff!" I'm not here to discourage! This is a wake-up call, not a signal to turn tail and go slithering into a hole!

Looking for a Business Idea?

This is an article from a blog written by my friend, Kathleen Gage, who is a business expert who helps people expand and excel on and offline. It's such a great mirror of what I call "pull" marketing - instead of shoving our products in peoples' faces, we pull them in by giving them what they want and need.

Her story is the perfect example of how one woman, understanding exactly what Kathleen needed, made all the difference for Kathleen in her move to another state and the particularly specific subsequent remodelling - with more people who understood what she wanted - of her home.

The Relocation Market Could Be a Goldmine for Your Business

With my recent move from Utah to Oregon, I had the opportunity to experience marketing from a powerful perspective: a consumer in need of numerous products and services. As I have been settling in, I realize what an incredible opportunity this is for countless businesses to increase revenues by tapping into the relocation market. Sadly, not many companies take full advantage of what could literally be a goldmine to their business.

Depending on the location of the move, some of the consumer needs may include: an accountant, carpenter, dentist, doctor, electrician, financial planner, gym, hair and nail salon, health food store, insurance agent, landscaper and plumber just to name a few. More and more people are moving hundreds, if not thousands of miles.